Body by OrangeTwist
Body by OrangeTwist is an exciting lifestyle brand that instills confidence in clients. They assist clients to look and feel their very best, regardless of age, through highly refined non-invasive aesthetic treatments. Body by OrangeTwist simplifies access to proven aesthetic treatments, such as CoolSculpting, Ultherapy, Botox Cosmetic, and fillers. As the nation’s largest CoolSculpting center, Body by OrangeTwist offers an unmatched experience and is a place clients feel energized.
In late 2015, Body by OrangeTwist engage SpringSEO to assist in pushing their brand to a new level. In the year prior, they had acquired an established and recognized medical spa practice with the goal of making the services of CoolSculpting and other highly effective aesthetic treatments household names. Body by OrangeTwist wanted to realize a better presence in organic search, local search while also achieving more effective results and ROI through online advertising. They also wanted to improve their website, but were unsure of what should be done to help from a user perspective and from an SEO perspective.
SpringSEO relishes in opportunities to assist businesses in such a full spectrum manner. After completing a thorough analysis of the website, analytics, social media accounts, advertising accounts, and seo strategies, SpringSEO began and continues a comprehensive campaign to improve the client’s web presence and lead conversion. Completely revamped Google AdWords and BingAds were among the first initiatives to start driving traffic and leads. Near the same time an entire on-page and backend SEO and Social Media accounts overhaul was engaged in. Work continues with optimization through Gooogle Webmaster Tools, Google Business presence for local search, new page content and new website pages, managing a remarkably improved PPC campaign and Facebook ad campaign and new ad campaign creatives. SpringSEO has also assisted in print production work. In just two months, Body by OrangeTwist has seen a four-fold increase in website traffic, a doubling in PPC click-through-rates, and a 50% increase in new lead conversions. They have also gone from third and fourth page placements to 1st page and often 1st position for organic keyword search.