Frequently Asked Questions
Is search engine submission necessary?
The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. However, Google may take weeks or months to crawl a new site organically. Submitting to search engines tells them that you are live now and come have a look! Additionally, there are many aspects of search engine submission beyond submitting a URL. Site map submission, back-end webmaster optimizing, site verification are just some of the things that can be done with a full site submission. And its FREE! There is no reason to not submit a site to the search engines.
What is the deal with paid search submission?
Many SEO companies offer search engine submission as a paid service. But don’t get sucked in. It doesn’t cost a penny to get indexed by the major search engines. Therefore, it shouldn’t cost you anything either. When engaged with an SEO company for various services, search engine submission is something that they should do for free and not as an additional line item cost. It is standard operating practice when setting up a new website. When you contract SpringSEO for services, we never additionally charge to submit your site to search engines. It you contact us and do not want any services besides search engine submission, we'll still tell you the steps so you can do it yourself free of charge.
Can any inbound linking hurt my ranking?
Hurt?? No, not typically. If anything, inbound linking can almost only ever help a website. Google views inbound links to a website as endorsements of a sites legitimacy and valued content. Inbound links go a long way in helping Google pagerank as well. When inbound links come from sites of similar nature, similar industries and blogs or visitors social media profiles promoting the page real value is added to the receiving website. That said, using link farms, generating inbound links from completely unrelated or nefarious sites could do real damage to a website's validity and in turn negatively impact a site on search engines. Most websites that practice the sound method of publishing and promoting valuable content, will generate positive inbound links without doing much at all. At SpringSEO, we only encourage and seek out white-hat and organic inbound links.
Are blogs good for SEO?
Whether blogs are good for SEO purposes is actually irrelevant. Blogs are simply a publishing mechanism. Content is king and blobs provide the easiest and most user friendly way of publishing new content to a website. Having said that, the ability to produce high quality content on an ongoing basis can be made much easier by leveraging blog software. Too many websites are static in nature, meaning new pages aren’t being created on a continual basis. This limits search engine results. In general, the more optimized pages, the better. The end goal of this content creation process is to inject keyword-rich text, images, anchor text links, and video into new website pages. If the content is good and the pages are properly structured, results will follow with visits, back-links and social media sharing.
How do I make my site more search engine friendly?
Why should I do Paid Search Advertising campaigns (PPC)?
Think of SEO as your ongoing long-term brand and business building and PPC as your instant gratification. PPC advertising provides instant traffic, allows complete control over ad copy and visitor experience, is scalable, measurable, flexible and usually provides faster results than SEO. PPC ads provide an excellent opportunity to connect with potential prospects exactly when they’re looking for specific information or products. Although paid search marketing is incredibly useful, bringing in the traffic you need to grow your business, it’s NOT easy. It can take time and experimentation to implement correctly. SpringSEO consultants are experts at bringing in the right traffic whatever your enterprise may be.
So how do I get those back-links?
Noted before, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. Sites and their social media support pages should be set up to allow for easy sharing of content. There are ways to promote content in turn generating back-links, but if the content is good and mechanisms are in place to share, back-links will come naturally.
Can't I just do all this stuff myself?
Sure! If you have some technical know-how and the time, knock yourself out. Admittedly, the basic structure of building websites, creating SEO front-end and back-end content and setting up online advertising isn't rocket science. However, in a nut-shell all of these services boil down to marketing, albeit marketing in its digital form. SpringSEO are marketers for today's economy. We know the tools, strategies and technology to bring visitors to you and convert. Most people have their plates full managing the day to day needs of a their business or enterprise. The time it takes to effectively implement and manage a strong online presence usually means those activities fall to the waste side. In today's world, businesses cannot survive without an engaging digital footprint. SpringSEO gives you the time, expertise and return on your investments.