Allure MD Spa and Wellness Center
Allure MD Spa & Wellness Center is a medical and wellness clinic that offers non-invasive medical, cosmetic and rejuvenating treatments for men and women of all ages and all skin types in a warm, caring atmosphere. They use state-of-the-art, non-surgical medical treatments and luxurious aesthetic treatments applied by well-trained, helpful and friendly professionals in a safe and comfortable setting. Allure MD Spa understands that life is more enjoyable when you love the way you look. From smoothing out lines and wrinkles to removing unwanted hair or those unsightly spider veins, to eliminating cellulite and plumping your lips and filling trouble spots caused by time and gravity, Allure MD Spa & Wellness Center is dedicated to helping you look and feel your best, at an affordable cost.
As an established med spa in Morganville, New Jersey, Allure MD Spa had a strong and loyal client base. In recent years, Allure MD Spa expanded to offer over 50 different procedures and treatments. The additional services meant overhead expenses had increased significantly as well requiring a considerable increase in new clients. However, almost all of Allure MD Spa’s website pages could not easily be found in online searches. Most service pages either were not present or buried deep past 10 pages of results. Allure MD Spa engaged SpringSEO with one specific goal: make service and procedure pages rise to page one on Google Search without doing any advertising. In other words, the need was to improve organic SEO and local SEO search rankings of the site and fast. This was a great opportunity to show just how complex, involved and in-depth SEO engagement really is. Before doing backend or on-page SEO, SpringSEO first improved the site’s “technical” SEO aspects from registering with Google and Bing, setting up Webmaster tools and Analytics, and placing proper head tags on pages, to creating and linking social media accounts, establishing proper caching protocols, and increasing site speed. Then the project turned to traditional SEO practices of expanding and updating on-page content, creating and expanding meta tags, and improving the site structure.
Typically, Organic SEO improvements need many months to realize improvements in page ranks. However, Allure MD Spa and its over 50 pages of services went from non-existent to first or second page of Google in less than 30 days! This was a huge success for the client and proof that Organic SEO and SpringSEO’s practices are valuable assets to any online presence.